Our history
A Passionate Journey from Brooklyn to Gothenburg
Granelito is the result of love and a passionate desire to create something unique. It all started when our founders, Moa and Miguel, met on a bench in Brooklyn, New York, in 2013. They had both left their previous jobs behind and were starting their first business of their own. Together with Natalie Joos, they started selling unused clothes from the 50s, 60s and 70s that came from Moa's grandparents' dead-stock from Eriksson's shoe and clothing store in Smålandsstenar.
Moa, an illustrator and designer, had always dreamed of using her creativity to the fullest and creating designs where colors were welcoming and vibrant. Miguel, born in Peru and with family in the Pima cotton business for over 40 years, felt it was natural to create baby and children's clothing with the soft Pima cotton fiber, something he had a strong connection to since childhood.
In 2018, Granelito was founded in Brooklyn, where the couple lived until 2021 when they moved to Gothenburg. Granelito is a loving tribute to their roots and cultures, with Moa's Swedish and Miguel's Peruvian heritage at the heart of the company. By uniting their two worlds, they have created a unique fusion of Scandinavian elegance and Peruvian craftsmanship with a high quality in materials such as organic Pima cotton.
At Granelito, we believe in dressing children in clothes that promote movement and play while being functional for everyday life, including festive occasions. We value comfort without compromising on design, with a timelessly sophisticated aesthetic.
Our commitment to a sustainable and ethical manufacturing process is a given. Our commitment to our planet and its people permeates everything we do, from our choice of materials to our partners.
Granelito is part of our family and we welcome you to be part of our journey. Together, we can continue to create clothes that inspire creativity, spread awareness of our planet and allow children to be themselves.
Moa & Miguel Miró-Quesada